USA Today just published this article about FOODILY ....
" ... Foodily, a secretive start-up headed by a pair of former Yahoo executives, today took the lid off what it claims is the most comprehensive website for food lovers.
The ambitious undertaking launches days before Super Bowl Sunday, which is the second-biggest food day of the year, based on money spent. Only Thanksgiving is bigger.
Social media is just about everywhere, for every topic at any time. But with one huge exception : the $1 trillion food industry.
The Twitter-verse is teeming with foodie talk and Facebook is filled with photos of food dishes, but only a few social networks focus on food, says Anfrea Cutright, former Yahoo marketing executive who is CEO of Foodily (Food-I-Love-You in Twitter-ese).
"One of the most social things you do is eat". yet there isn't much in social media beyond Google searches and some activity on Groupon, says Cutright, who founded Foodily.
The start-up is generating plenty of buzz in Silicon Valley. It raised $5 million in a round led by Index Ventures last year.
Foodily indexes millions of recipes from hundreds of websites - including Food Network, Epicurious.com and Rachel Ray - retailers Wholte Foods Market and Williams-Sonoma, The New York Times and bloggers. By comparison, All recipes.com has about 50,000 recipes.
Foodily features a search engine for recipes and ingredients. It also lets users create events on Facebook to make planning for parties and dinners easier. "People love to plan meals, share recipes and go out to eat," says Cutright, who held several marketing positions at Yahoo from 1999 - 2007. "With so many people playing games on Zynga or shopping, why not food?"
Many food sites aggregate recipes and content from bloggers, but few are full-serivce social networks for foodies, say food experts. Foodily "is the most ambitious site of its kind," says Gary Vaynerchuk, who runs a social-media consulting firm. The closest thing to a Facebook-like food site is BakeSpace ..."
Here is the link to see the compete article - Enjoy!
http://www.usatoday.com/tech/news/2011-02-02-socialfood02_ST_N.htm#